The Infinite Curve is the probably the world’s foremost blog on the subject of archery, which is no small thing. I for one have learned a great deal about the difference between compound and recurve bows, about Korean archers who can’t walk the streets without being swarmed by fans, and the bad archery that surrounds us every day.
The design brief here was to ‘go Swiss’, and Swiss we surely went. Clean, uncomplicated, sans-serif, a mix of randomly generated responsive headers, and my favourite touch: tag links on each post in the colours of a traditional archery target. This, and some fun animation when you hover over a navigation arrow at the bottom of a page.